Loving the look of the new Illamasqua campaign, and the saturated colours in the new collection! That new glittery Shattered Star nail polish looks right up my alley as well.
It’s a very feminine, quite girly campaign for Illamasqua and it’s nice to see them going in a softer direction for a change. Plus the lipsticks will still have their insane pigmentation that they’re renowned for, so I can see more additions to my lipstick kit in the future.
When I saw this in the papers at the weekend, I couldn’t resist – Georgia May Jagger looking like an otherworldly creature (literally), as a dragon princess at her 21st birthday. Makeup by the uber-talented Alex Box using Illamasqua, and hair by James Rowe. Dragon princesses never looked so good.
Let’s get this year started right with a lovely video from the amazing makeup artist Alex Box, who I used to assist in London and Paris. I love this video of her as it shows her extraordinary talent as a painter of faces and presents her as the calm and gorgeous presence that she is. I love being on her team for shows as even under the greatest pressure she never seems anything but unflappable, and is always kind and happy to explain the fine points of a makeup. In fact I’m lucky in that everyone I have assisted has been like that! Watch the magic unfold…
Illamasqua are a makeup company dear to my heart – not just because I assisted their Creative Director, Alex Box, for many years, or because I was there back even before the launch and Alex would give me their first prototype products to try (I still have these, don’t you know). But I absolutely love what Illamasqua stand for which is true originality, and expression of the self through makeup, no matter how daring, bold or wild that self might be. The more daring the better! They see beauty in everything and everywhere, as I do, and constantly push the boundaries in their campaign images and product development, and for that I will always love them.
I can really get behind their latest campaign as well, which is Beauty Before Age. They are looking for people of any vintage who don’t let this define them, and also pairs – so nieces and aunties, mothers and daughters, grandmothers and grandsons, or any combination you can think of, to shoot in their upcoming Autumn/Winter campaign. It’s so wonderful they have planned a whole campaign around beauty being ageless. Age is literally just a number and it’s time we started to appreciate a more diverse range of beauty, instead of whippet thin teenage girls and the army of Kim Kardashian clones coming out of Hollywood. In your 50’s, 60’s 70’s 80’s and beyond you can still look and feel beautiful – and Illamasqua’s new campaign is about celebrating that.
Supremely chic, as the girls walked round the fluorescent light filled room, it had a sporty feel to the collection. The girls’ foundation was kept super minimal using a little MAC Studio Sculpt, and then the fun began! Using MAC Lip Mix in Yellow we blended a tiny bit on areas such as the creases of the arms and back of knees to give a bruise like feel. Then using a special effects’ product that was melted down in hot water, we created oblong shapes on parts of the body. Each girl had an individual look, so some had shapes on their face and some on their legs and arms. Once it set on their skin we dusted MAC pigment in Reflects Teal, a pearly white, which was barely visible until they hit the fluorescent lights on the catwalk, giving flashes of light. Gorgeous girls, perfectly suited to Tait’s wonderful collection.
By now you’d have to have been living in a yurt in Outer Mongolia to have missed seeing the incredible campaign images from Illamasqua’s newest collection, Toxic Nature (Creative Director Alex Box in Uber box Mode on this one!)
Report by Celine Bopp | Makeup Director – Alex Box | Sponsor – MAC
As Alex’s assistant, Celine Bopp, so rightly says “The girls at Gareth Pugh… well, well, well! Another extravaganza from the Box.” Alex describes the look of the show as “religious iconography”.
Celine says “The girls and boys in the show this season were sensational, along with those clothes and the colour that Pugh sneaked into his collection this year was fab – black, gold and blue… beautiful.”
Foundation: The models’ base was kept minimal using MAC Studio Sculpt foundation to match the girls’ skin tone, and the cheeks were left relatively sheer and fresh so to see the natural skin flesh tone.
Eyes: The eye pads were stuck underneath the models’ eye, with either a gold or a blue winged out shape, using ‘secret material’.
Face Gloss: MAC Lipglass in Clear, and Gloss Brilliance was placed on the cheekbones and cupid’s bow.
The boys didn’t wear the mystery winged out shape under their eyes but they had amazing highlights and textures on their skin which looked gorgeous. We used MAC Studio Sculpt foundation, MAC Lipglass, Strobe Cream, and a few different MAC Reflecting Pigments to get the effect that Alex wanted.
This is a lady who really needs no introduction, and I am very proud to include her in my Interviews. She is the most creative of makeup artists, the Creative Director of Illamasqua Cosmetics and a regular contributor to Italian Vogue, I-D, Numero and Harper’s Bazaar, to name but a few. She works with photographers like Nick Knight and Karl Lagerfeld and her work is renowned across the world for it’s completely iconoclastic and other-worldly approach to beauty. It’s makeup, but not as we know it.
On a personal level I have assisted Alex for over six years now in London, Paris (and even Sydney!) and she really is magic with a brush. Her makeup truly is art, and she is still one of the most wonderful, down to earth (and hilarious!) people I know. Without further ado, I give you The Interview:
1) What are you working on at the moment?
MY DRAWINGS. RESEARCHING AND COLLECTING MY THOUGHTS TOGETHER FOR ILLAMASQUA’S SPRING SUMMER COLLECTION AND TOP SECRET PROJECT THAT COMES OUT NEXT YEAR, BOTH INCREDIBLY EXCITING. I’M ALWAYS JOTTING DOWN IDEAS OR DRAWING LOOKS ON THE BACK OF SOMETHING OR IN MY SKETCH BOOK, I’VE ALWAYS WRITTEN INSPIRATIONAL QUOTES OR WORDS TO PROMPT ALTERNATIVE AVENUES OF THOUGHT, INSTEAD OFJUST CUTTING OUT PICTURES ALL THE TIME, BECAUSE I FEEL LIKE IT ALLOWS YOU TO GO OFF IN YOUR OWN WORLD MORE. MY HOUSE LOOKS LIKE A CRAFT SHOP AT THE MOMENT AND I KEEP FINDING DOUBLE SIDED GLITTER TAPE IN THE MOST UNUSUAL PLACES!
2) Favourite makeup job ever?
THATS EXTREMELY HARD, I ALWAYS LIKE TO SAY ‘THE BEST ONE IS THE NEXT ONE’, I DONT LOOK BACK MUCH, I’M ALWAYS THINKING ABOUT HOW MY OWN PRACTICE COULD EVOLVE AND BE IMPROVED OR FIND A NEW TECHNIQUE , THE HOLY GRAIL OF MAKEUP, THE PERFECT MOMENT. AS A BODY OF WORK DOING THE BOOK WAS DEFINITELY A FAVOURITE, IT WAS AN OPEN SKETCH BOOK, I TURNED UP AND WHATEVER WAS IN MY HEAD THAT DAY, THAT’S WHAT WE SHOT…THEN I WOULD GO HOME AND WORK ON THE DRAWINGS. I THINK ALONE DRAWING AND BEING ALONE PAINTING ON A MODEL AND BEING INSPIRED BY HER FACE AND ENERGY IS MY FAVOURITE…
3) Top 5 products?
THAT QUESTION ALWAYS FREAKS ME OUT BECAUSE I NEVER USE THE SAME THINGS OVER AND OVER, I’M A MAGPIE AND A HOARDER AND WILL USE BEAUTIFUL PIGMENTED LUXURY MAKEUP AT THE SAME TIME AS CHEAP HORROR KIDS FACE PAINTS…FORCED TO CHOSE I’D SAY…..
ILLAMASQUA EYESHADOWS AND BLUSHERS
ILLAMASQUA SATIN PRIMER
MAC BEAUTY POWDERS
LAURA MERCIER SECRET BRIGHTEN POWDERS
BLACK AND LOVELY COLOURED HAIR SPRAYS
4) Best makeup tip ever?
BOLDNESS OF ATTACK, LET YOUR MIND AND SPIRIT BE FREE, THERE ARE ‘NO RULES’, YOU ARE YOUR OWN CREATION.
5) How did you get started in the business?
I WAS AN ARTIST WORKING PRIMARILY ON INSTALLATIONS USING THE BODY AS THE CENTER OF THE ART, AND MY FRIEND INTRODUCED ME TO A FASHION DESIGNER WHO USED DANCERS INSTEAD OF MODELS MUCH LIKE LEIGH BOWERY AND MICHEL CLARK. I DESIGNED THE MAKEUP LOOK FOR THE SHOW AND THROUGH OTHER PEOPLE SEEING MY WORK IN THAT CONTEXT I BECAME A MAKEUP ARTIST. MY ART WORK IN THE FRAME OF FASHION BECAME ‘MAKEUP’.
6) How is it different to when you started?
YOU ARE MUCH MORE VISIBLE NOW, THE BUSINESS IS ALMOST TRANSPARENT, THE RISE OF BACK STAGE FILMING ETC AND NEED FOR CONTENT HAS MADE AN UNSEEN WORD PERMEABLE. I DO LAMENT THIS BECAUSE THE WORLD OF FASHION NEEDS IT SECRETS, THAT’S WHAT MAKES IT ALLURING, WITHOUT MYSTERY YOU HAVE NO MAGIC WITHOUT MAGIC YOU HAVE NO BELIEF.
7) What do you love doing in your spare time?
RUNNING, DRAWING, STARING INTO SPACE, TAKING CLOSE UP MICRO PHOTOS OF NATURE. MAKING SURE I TAKE IN THE ‘DETAILS OF LIFE’…
8) What are your favourite looks for the coming Autumn/Winter season?
I DONT REALLY PAY MUCH ATTENTION TO LOOKS…I NEVER KNOW WHAT TO SAY HERE….I JUST WANT TO SEE THE ‘LOOK’ OF CONVICTION AND CONFIDENCE REGARDLESS HOW YOU CHOSE TO PAINT YOUR FACE.
Here is Illamasqua’s new Brand Film as well, explaining their roots in sub-culture and pre-war Berlin. And frankly any makeup film that references Fritz Lang’s Metropolis – well I’m in!
When Alex Box was in Sydney a couple of months ago, she first told me about the new collection and I was hooked from her description – graphic gold liquid eyeliner, jewel toned pigments and BLUE LIPSTICK! Oh sweet heaven I have been looking for a great blue lipstick for years, never being able to find one that actually felt like a lipstick (not a gloss or a sheer lipstick, but a straight up out of the bullet, true blue colour). When I saw some of the pre-release imagery I nearly passed out as it was like some mad makeup World of Warcraft, a world that I never knew could exist, but the world of Illamasqua and their creative director, Ms Box, made reality.
Here are some of the campaign images and the film – enter a world where makeup has never gone before…