All for Eve is a new brand (launched last November), to benefit ovarian cancer. It was created by George Hammer after his sister-in-law Nadia died of ovarian cancer, and even though it is a new brand to the market place it is already being recognized for its excellent products by scooping last week’s CEW Awards.
The principal behind the brand is that one expert in their field shall be asked to create an item in each category, making a timeless, iconic product, and the proceeds will go to fund ovarian and gynecological cancer research and awareness.
London’s hottest manicurist Sophy Robson, has been asked to create the nail polish which will be launched in London on the 26th April. Sophy says “I am so happy to be involved with such an inspiring enterprise as the All For Eve project. It will be exciting to see what is achieved for the Eve Appeal with the help of the other fantastic names involved. I chose a classic, iconic red as it is a timeless statement colour for nails, and symbolises a strong, stylish woman.”
The initial capsule collection includes a red lipstick designed by Daniel Sandler, spa products by Urban Retreat, a Swarowski Crystal nail file and Sophy’s ‘Eve Red’ nailpolish.
Products will be launched on the 26th of April, with products selling immediately through the website, www.allforeve.co.uk, before launching in UK retailers such as Harrods, Fortnum & Mason, Fenwicks, Selfridges and Harvey Nichols, from May.