I had heard of London makeup artist Florrie White quite some time before I got the chance to assist her in London, as I knew her work from being a credits stalker on magazines like Vogue and Pop and Numero. Florrie started her makeup career as the English uber makeup artist, Charlotte Tilbury’s first assistant, and her career has only gone from strength to strength from there.
Currently working with celebrities like Gwyneth Paltrow, Diane Krueger and Amanda Seyfried, she is also turning into something of the London It Girls makeup artist, looking after Rosie Huntington-Whiteley, Daisy Lowe and Alexa Chung on a regular basis. Her editorial work has appeared in Vogue (UK/US/Russian/Chinese), I-D, Pop, Love and Harper’s Bazaar, amongst others.
I had the opportunity to assist Florrie quite a few times whilst I was in London, and whether it was on a show or a shoot, she had such a lovely way about her. I discovered that not only is she a cracking makeup artist, she’s also one of the nicest people you’ll ever meet. Relaxed and calm under pressure, she trusts you to do your work and just get on with it. (She also has awesome taste in shoes, but that’s another story).
Without further ado, here is her Interview:
1. What are you working on at the moment?
I have just returned from Paris after heading the Yohji Yamamoto menswear show. It was my 3rd season and I adore being involved with such a creative and true designer. I went straight into a shoot for Giles Deacon Resort styled by Katie Grand and shot by Angelo Pennetta. I have a fashion show sponsored by L’Oreal for Marie Claire tomorrow and then I am really looking forward to working again with Britain’s new fashion muse and one of the most beautiful, funny and generous people I have ever met, Alexa Chung. We are shooting the cover for UK’s Harpers Bazaar with Ellen von Unwerth. This all is keeping me out of trouble – nearly!
2. Favourite makeup job ever?
Very difficult to say but UK Vogue story shot in Alaska with Jessica Stam in which we left her on a glacier and flew around her on a helicopter taking shots is a very high contender.
3. Top 5 products?
Givenchy Acti-Mine Wake-up Skin Make up base in Mango, Elizabeth Arden Powder pencil in Espresso, Bobbi Brown Long Wear gel eyeliner, Lancome Hypnose Mascara and Chanel Rouge Coco Shine lipsticks – all of them!
4. Best makeup tip ever?
Always use a freshly sharpened eye pencil for heightened precision. I don’t see the point of carrying around an eye pencil with out a pencil sharpener.
5. How did you get started in the business?
I did a course at Glauca Rossi School of make-up in London and then became first assistant to Charlotte Tilbury after being her PA for 6 months. I was very lucky to be taken on by my agent Emma Bryant only after a few months after I finished assisting. I am still represented by Emma at D+V Management.
6. How is it different to when you started?
I think I was lucky to get started just before the industry became flooded with new hopefuls. I think that now it may be more difficult to make the transition from being an assistant to being an established make up artist in your own right.
7. Favourite looks for the next coming season?
I love glamour, I adore products, I admire beautiful women. Pat McGrath’s make up at Louis Vuitton epitomises this aesthetic.
8. What do you love doing in your spare time?
Food is my other passion. I am waiting for the thunderstorm to pass in London right now so I can get on my bike and head into Soho to try out the new diner style bar called Spuntino.
Florrie’s full portfolio can be viewed online at www.dandvmanagement.com