Estee Lauder is really a brand that I’ve been avidly watching the last year or so. They have been re-inventing themselves from a luxury heritage company that was getting a bit dated to a brand for a much younger, fresher, cooler consumer, whilst still keeping the history and refinement of the brand’s legacy.
It started with the appointment of Tom Pecheux, their new International Creative Director and master-mind of their last few collections, which have, without exception, been absolutely gorgeous. His latest one Wild Violets, is no exception.
The other addition to the line is the eagerly awaited Pure Colour lipstick, part of their Pure Colour line that has re-formatted single eyeshadows, nailpolish and gloss. These lipsticks are beautiful. Hydrating, comfortable with a lightweight feel yet great pigment pay-off, they are what girls now want to toss in their handbags. It’s exactly the type of lippie you can wear every day. Even in the deeper colours (my favourite is the deep wine-red Plum Couture), it glides on like there’s nothing there, provides amazing colour and best of all, your lips look shiny and supple, and stay that way.
I’ve long been a fan of Estee Lauder lipsticks – Vanilla Truffle hello! So gooooood for a nude lip, and the Crystal lipsticks which are like tasty little bonbons that you just want to eat, and now Pure Colour is here I feel like it’s an Estee Lauder festival at my house.
I’ve just had a big decanting session for my kit (something I do every season to take advantage of all the gorgeous new colours out there), and although cutting up high end lipsticks makes you feel like a murderer, I now have a brand, spanking new selection of mouthwatering new lip shades. Time to get lippy!