Great excitement at MM HQ! Illamasqua, the incredible UK makeup brand with an almost evangelical cult following in the UK and US (where they sell nationwide through Sephora) is launching in Australia in June. It caused a sensation when it launched in the UK last year with its theatrical grade pigment, amazing range of foundation shades (from pure white to dark chocolate), and its extraordinary aesthetic make it beloved of makeup heads everywhere.
Having worked with Alex Box, the brand’s Creative Director, for a number of years I can attest to the fact that no-one does avant-garde better than Alex (even, and I’m going to whisper here, because it’s heresy) Pat McGrath. Just witness some of the work from her best selling makeup book, The Makeup Artist, full of the most incredible and creative makeups. But Alex also does incredibly beautiful straight makeup as well. Last time when I worked with her in Paris, at Karl Lagerfeld’s studio for Numero magazine, she had Freja Beha, one of my favourite models and a Chanel muse, looking incredible in nothing but gleaming skin, contour and graphic eyeliner (and couture darling – needless to say!)
Alex’s creative approach to makeup infuses the whole brand – quality pigments in unique colours and finishes, an artistic sensibility and the idea that difference should be celebrated, diversity is wonderful and everyone should be able to express themselves with makeup – all ideas that I can fully get behind.
I for one can’t wait until it hits stores Australia-wide. It will be on counter in Myer as of the 21st of June. To whet your appetite, have a look at www.illamasqua.com, which is a dangerous site as they also ship internationally for those of you who just can’t wait!