Illamasqua, Beauty Before Age

Illamasqua Beauty Before Age 2012 Autumn-Winter Campaign

Illamasqua are a makeup company dear to my heart – not just because I assisted their Creative Director, Alex Box, for many years, or because I was there back even before the launch and Alex would give me their first prototype products to try (I still have these, don’t you know). But I absolutely love what Illamasqua stand for which is true originality, and expression of the self through makeup, no matter how daring, bold or wild that self might be. The more daring the better! They see beauty in everything and everywhere, as I do, and constantly push the boundaries in their campaign images and product development, and for that I will always love them.

I can really get behind their latest campaign as well, which is Beauty Before Age. They are looking for people of any vintage who don’t let this define them, and also pairs – so nieces and aunties, mothers and daughters, grandmothers and grandsons, or any combination you can think of, to shoot in their upcoming Autumn/Winter campaign. It’s so wonderful they have planned a whole campaign around beauty being ageless. Age is literally just a number and it’s time we started to appreciate a more diverse range of beauty, instead of whippet thin teenage girls and the army of Kim Kardashian clones coming out of Hollywood. In your 50’s, 60’s 70’s 80’s and beyond you can still look and feel beautiful – and Illamasqua’s new campaign is about celebrating that.

Find out more on the Illamasqua website

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