Estee Lauder is one of those brands that have really re-invented themselves over the last few years. They used to be a bit granny – that’s where your mum and your grandma (and in some cases, great-grandma!) shopped for their rouge and lipstick, but no longer. The quality of the products is still there (because they have that in spades), but it’s now a nanna-free zone. The advertising is much more glamorous, with spokesmodels like the beautiful Hilary Rhoda and the unbelievable looking Constance Jablonski, and their first Asian model, Liu Wen. And this year they have a new International Makeup artist in the form of one Mr Tom Pecheux, he of the constant flow of Paris Vogue covers, years as Mario Testino’s favourite makeup artist, runway artist regular and makeup artist to Madonna, Nicole Kidman and Kate Moss amongst others. The urbane Frenchman is a perfect addition to the brand, and I love the look of his first collection, Blue Dahlia. He says “Makeup is such a fashion accessory – I’d like to highlight that part of the brand, and also bring a playful touch to the franchise.”
However! I’ve been using Estee Lauder judiciously in my kit for quite awhile as I love the finish of their products – this is still makeup for grown ups, even if it is being ushered into the new millennium. I had my first proper taste of their range at the Swarowski Fashion Rocks show in London a couple of years ago (Estee Lauder sponsored it), and I was actually really blown away by the quality. It was a huge show with a zillion models and celebrities in very full makeup looks, and their products held up amazingly. Ever since then I’ve been a fan.
One of my favourites from Estee Lauder is their eyeshadows which are super finely milled, blend deliciously and used in conjunction with others in the range give a gorgeous finish and are just lovely, flattering colours. I definitely prefer them to their eyeshadow quads from the core range, which are not the same texture as the singles. The colour pay off in the singles seems to be much better, and less powdery – plus the mattes are really matte and the shimmers are just shimmery enough. Shimmer to make you pretty, not look like an escapee from Crazy Town. And the metallics? Well they’re off the charts – love, love love these particularly in the deeper colours like purple and charcoal.
Each shadow feels like pretty little Lucite seashells in your hand, so they definitely give you that feeling you’re using something luxe, although as a makeup artist I do find they get quite heavy when you’re stacking them up and carrying them around (as one does). Word on the street has it that Estee Lauder will be re-launching their single eyeshadows later this year in the form of 48 new Pure Colour eyeshadows with finishes ranging from matte, to satins, luminous and metallic. And if they’re anything as good as the ones I have in my kit I’ll be queuing up to get to them!
I couldn’t resist this 80′s awesomeness – this is a rare Estee Lauder promotional video of supermodel Paulina Porizkova. Quite the contrast to Hilary Rhoda!