Bin It: Cover Girl Line Exact Liquid Eyeliner

I love the design of this eyeliner – like a Sharpie pen for eyes, it has a nice sharp nib (not too floppy!) that when it works, does make lining eyes a cinch. Sadly however, whether it works or not appears to be optional.

The fantastic design is courtesy of the guru makeup artist, Pat McGrath, as she is the resident makeup artist at Procter & Gamble (who own Cover Girl.) And it is cheap (about $7 USD). But the after my experiences with it, the only way this dude is going near my kit is if Chanel, MAC and NARS cease and desist from production of liquid liner forever.

Friends of mine recommended it to me, and the first couple of times I tried it, I thought fab! This is ace! I gotta get me one of those! And off I went, forked out my seven dollars, and got it home (or back to my friend’s house actually). And you know what? Maybe for some it’s amazing and cat-lined Cleopatra kitty eyes in one easy stroke are all yours – instant transformation into Angelina Jolie – grrrr – or, like what happened in my case, I was Angelina Jolie for two days thinking wow, I have to post about this on my blog – and miraculously one week later it became thin, watery, anemic and grey, and not worthy of lining my cat’s dirty litter tray. As was the spare one Cover Girl thoughtfully provided for me. (I managed to get my hands on a double pack – two for the bin then, instead of one).

But my friends who recommended the product to me have had theirs for about two years and it’s still going strong, and reading reviews on the internet (like the ever useful MakeupAlley), I am not alone. So it turns out that it’s really luck of the draw. I know it’s only $7, which in the grand scheme of things is not that much, but I’d rather have given it to a homeless person or to save the moon bears than basically literally putting it in the bin.

And this is why I have a blog – because I think it happens a lot – women buy products that are crap, or crap for them, and then feel bad when they don’t look like Jennifer Aniston or Cheryl Cole. And they pay for the privilege. And it’s not good enough! We want products that work, and we’re happy to pay for them. But please help us buy the right ones that make us feel pretty, and not like a sucker, an idiot, or even worse, less gorgeous than when we came to you.

Quite frankly, that’s just not good enough, Cover Girl. Why do some of these eyeliners work, and others, not so much? And let me tell you, I have had far pricier brands’ liquid eyeliners do the same thing. Please don’t manufacture products that die after two uses. It’s just not on. It makes me furious because we as consumers are being taken for a ride, and to my mind, if you can’t make pretty much every product perfect, don’t bother manufacturing it. ‘Nuff said.

BIN IT!

And by the way , if you’re curious about why I talked about moon bears, I found out about this amazing charity the other day – it’s a charity that is restoring the sight of moon bears rescued from Chinese bile farms, where they are kept in captivity and milked for their bile (prized in some Chinese medicines). It’s as hideous as it sounds, but these veterinarians restore their sight. All together now – awww! If you’re interested in finding out more about the moon bears, the website is www.sightforsoreeyes.org.uk. I know where my next liquid eyeliner purchase money is going – and it’s to someone a lot cuter and fluffier than Cover Girl.

4 thoughts on “Bin It: Cover Girl Line Exact Liquid Eyeliner”

    1. Thank you, I’m glad you like the blog. I’m a little bit obsessed with the moon bears – I think they might be the MM mascot!

  1. Another good reason to give to bears not Cover Girl is that Procter and Gamble are one of the biggest animal testers in the beauty industry, so it’s kind of fitting in a way. My go-to black cat eye liner is Mac Fluidline, an oldie but goodie.

    1. Well that’s worth knowing! I like MAC Blacktrack as well (although my trusty Bobbi Brown Black Ink Gel Eyeliner is still my favourite). MAC Bootblack Liquid eyeliner is also a kit staple.

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